Ensure a Trustworthy Design - Successful Websites

Posted by eric

No one wants surprises. Anticipating questions and having the answers on pricing, availability, and additional charges wins customers. Honesty wins in the end. Customers‘ experiences affect their trust in the online store.
a) Customer Insight
The following comment is representative of customers who had accidentally purchased incorrect products and were asked to describe […]

Display Items in the Shopping Cart - Successful Websites

Posted by eric

The shopping cart is a simple visual confirmation and reinforcement of the shoppers purchase actions. It reassures the buyer and provides instant feedback.
Customer Insight
The following is a representative comment about the shopping cart and its surrounding process:

I prefer to go to be able to click on items and not go […]

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