People need different kinds of information presented to them depending on their goals. Content can be educational or solution-based. Besides product searches, content was tested with customers to determine interest and relevancy. Many customers said they would return to a website that had information that helped them use their [...]
The easier it is to read and understand, the more the page will be used. Writing for the \\ eh includes considerations for page design layouts.
Customer Insight
Many customers found pages that were packed with choices and small font sizes:
“There’s a lot of information and it’s small.”
“The type is getting pretty small:’
The writing is [...]
After the customer is in a product section or shopping cart, cross-selling helps to suggest options and accessories.
a) Customer Insight
Customers had the following to say about products cross-sold in advertisement promotional boxes:
Don’t try to show me special deals that are going on rather than taking me to what I’m looking for. [...]
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