Cross-Sell and Don’t Over-promote, a Successful Websites

Posted by eric

After the customer is in a product section or shopping cart, cross-selling helps to suggest options and accessories.

a) Customer Insight

Customers had the following to say about products cross-sold in advertisement promotional boxes:

• Don’t try to show me special deals that are going on rather than taking me to what I’m looking for. When I’m looking for something specific. I’d rather get right to it than look at a bunch of things.”
• “If I’m looking for something specific, the ads aren’t helpful.”

These customers were presented with offers early in their product search process. People will not pay attention to them until they become relevant

b) Recommendations

Cross-selling does not mean complicating the customer’s visit with ads or promotions For unrelated products and services.

• Ask questions. When the hamburger giant McDonnell’s cross-sells, the order clerks ask the customer if he would like fries with his order.
• Link to other products that would complement this product.
• Don’t link to random promotions or unrelated products.
• Break up blocks of text with subheads. Promotions belong on the home page and category pages. Too many links cause users to ignore them (and you don’t get to cross sell the relevant products).

Online stores can redefine categories and cross-merchandise aisles that are physically impossible to combine in retail or in the catalog worlds. Incorporate a cross-selling selection matrix whenever possible to make it easy for the customer to spot and ensure that it stands out from advertising clutter.

Possibly related posts: (automatically generated)
Cross-Sell and Don’t Over-promote, a Successful Websites

• E-NEWSLETTERS - DEFINING AND REFINING Part 6
• E-newsletter Design
• E-mail campaign management capabilities
• Introduction to Web 2.0 Website Patterns
• HTML Coding for different E-mail Reader Platforms
• Website Promotion Successful E-Mail Newsletters continued
• Web Site, how You Can Get Tip-Top Internet Ranking
• Link Exchange and Banner Ads
• The HTML versus Text Format Decision
• Write for the Web, Successful Websites