At retail, refreshing the shelf includes activities such as replenishing products and removing torn or damaged products to ensure that the product is presented in the best light. New product introductions usually signal the need to refresh the shelf online. Most websites remain static until new products replace old […]
Depending on the channel, customers have shown a willingness to adapt to new shopping methods as long as the benefit outweighs the investment and the risk, either real or perceived. But if the payoff for shopping online is convenience and speed—and the process becomes frustrating and slow—shoppers will abandon the […]
Online stores use the following six basic component webpages in their store design:
Home page
Category pages
Sub-category pages
Product detail pages
Informational content pages
Checkout page
Each of these pages has specific purposes and inherited traits from traditional channels that must be balanced with the unique capabilities of the online stores. They function as standalone, independent […]
