The online store is a vehicle for an integrated marketing strategy. This strategy can incorporate her selling opportunities in the marketing mix. Promotions can be leveraged across all market- in g vehicles or channels. These can be through e-mails, direct mail sent to a customer’s home, or newspaper and magazine […]
E-merchandising rules and techniques can be balanced by integrating merchandising and selling incepts from the other shelves to maintain the freshness of your site and avoid the rigidity of d rules. As new practices evolve, such as customer relationship management techniques, you in incorporate them easily when you have a […]
Hundreds of thousands of products flow through commerce annually. Some products are long lasting, while others are extremely perishable. Emerging information technology applications enable more accurate forecasting models, electronic data interchange (EDI) capabilities, and continuous replenishment programs that help move products through the system.
Perceived value starts when customers enter the online store and lasts until the time the product is delivered to their doorstep and the decision is made to keep the product. Operational excellence is achieved through working towards innovative future capabilities, such as build-to-order systems, virtual warehousing, and automated vendor-managed […]
Valuing the e-Shelf
The value of a product within a category determines how much space should be allocated to it to maximize sales. Also considered is the type of product. Is it a frequently purchased product in a “destination category”? We explained how SKU rationalization relates products to the retail shelf. […]
The hybrid online environment combines retail category nomenclature with that of cataloging. Add the customer’s preconceived naming familiarities and you get a mixed bag of confusion. While attempts have been made, there is no standardization in the industry.
For major categories, understand customer insight and set standards based on […]
