Anatomy of the Online Store

Posted by eric

With the race to get onto the Internet, most businesses focused on getting there as quickly as possible. They staked claims to cyber-assets by creating online stores. The Internet new creation and, in their haste, many stores took a “Frankenstein” approach. They pieced ore together with whatever parts were readily […]

A New Method: Retail Task Analysis

Posted by eric

We’ve invented a new method for usability measurement and added to the traditional tool set. It’s imperative to measure against a retail dimension, particularly with e-commerce, because the customer experience online must be at least on par with or better than a customer’s current shopping experience. This, in most […]

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