Building a consumer-centered focus is not dependent on the sales vehicle. But each channel experience, best practices, and applied learning for online sales. Whether selling through catalogs, direct mail, a retail store, or website, the basic building blocks are interchangeable. The elements are consistent through the channel:
1. Web Design
2. Functionality
3. Service
Quill is a seasoned direct marketer that has been in business since 1956. The company offers a variety of office products for the B-to-B market through catalogs, direct sales (both outbound and inbound), and the web. Focused and dedicated to customer support, Quill’s philosophy is to provide services wherever the customer wants to shop. That’s […]
A. Personalization—How to Keep the Connection
The catalog industry was spawned from direct marketing—a discipline that has used various forms of customer personalization over the years. Both catalogers and direct marketers have been using one-to-one marketing techniques even though Customer Relationship Management (CRM) is perceived to be a relatively new discipline. They know that if a […]
