Posted by arlene

Online stores use the following six basic component webpages in their store design:
Home page

Category pages
Sub-category pages
Product detail pages
Informational content pages
Checkout page

Content Pages—Adding Value to the Customer Experience with a Product
Trends in online store evolution go beyond pure product selling and promotion into product education. Education can provide customers with new ways to use products […]

Posted by arlene

The following two examples show how we combined and modified many of the traditional product usability engineering methodologies to meet specific needs of online customer-centered navigation models.
The first example shows the methods employed to develop a successful navigation model or the customer while selecting products from a vending machine. Because this type of selection is […]

Posted by arlene

This second part of the shopping model program leveraged from each of the methods of traditional user lab testing. Because it used real customers, it measured usability. Many companies study just the “store” and not how the customer interacts with it. This hybrid method encouraged customers to verbalize their thoughts as they went through the […]

Posted by arlene

There are many fixtures used at retail that call attention to specific products or aid customers in finding and selecting products. Here are a few essential e-fixtures leveraged from retail and redeveloped for online sales. Retail stores use fixtures such as peg hooks and shelves. Catalogs use copy and images to merchandise products. Online stores […]