Retailers don’t merely rent space, stock it with goods, and open the doors. They engage in extensive business planning, customer analysis, and competitive evaluation. Without an effective business and marketing plan, it is very difficult to establish metrics and to evaluate the success of the business. We’ll discuss some specific retail techniques such as category […]
Watch for all types of retailers to concentrate on creating ambience and entertainment. Because e-merchants will provide convenience, retailers plan to stress that in-person shopping is fun and an activity that you can share with friends and family.
Of course, some of these are not just retailing trends. Trends in the past have started with retail […]
You wouldn’t lay out a grocery store alphabetically, so you certainly don’t want to lay out a catalog or website alphabetically. Customers aren’t trained to shop in a particular aisle for everything on their shopping list that begins with “A.” It’s important to know how customers shop in each category and vary product information to […]
Over the past several years, customers have clarified what they want and what they expect from the web. When customers find something that works well on one website, it becomes an expectation for others. While each online store is different, we’ve accumulated these common insights by listening to customers:
Customers want control over their shopping experience, […]
The following steps and tactics were developed:
1. Develop test plan with methodology and usability criteria.
2. Profile and recruit customers for the test.
3. Arrange facilities and logistics.
4. Create moderator’s guide.
5. Develop the tasks.
6. Conduct a test session.
7. Record user responses.
8. Conduct a written survey.
9. Analyze data and prepare test results.
Like the benchmarking evaluations, these evaluation tactics […]
