Retailers with more than one channel should write separate plans for each with an overarching, integrated business plan that balances products and resources. Independent channel decisions vary depending on the customer base and business structure. Internet planning must take into account the global nature of the channel. In addition, the physical flow of product distribution, [...]
If your web store or company is fairly large, you can monitor chat rooms designed to share information about your goods. You may, however, get an earful. The most informative sessions are those not sponsored by the merchant.
Complaints can be annoying, but your firm needs to ask if the complaints are warranted and if resolution [...]
The online store is a hybrid with traditional influences. An online store is neither a typical catalog nor a retail store. It’s a combination of both—plus added technology brings the capability to present products in brand new ways. The online store has evolved into its own organism and the following five factors are part of [...]
Brick and mortar retailers use every medium available to them—radio, television, print advertising, outdoor/transit, direct mail, and the Internet—to deliver their messages. They are adept at finding new ways to advertise and offer promotions. The ability to approach advertising diversely gives them an advantage because retailers in other channels often promote only within their channels.
Advertising’s [...]
A typical shopper, Lauren will stop today at two retail stores on her way home from work. She will make a quick visit to a discount store to pick up some eye drops, and then she will go to her favorite grocery store to shop for something for dinner.
Lauren usually purchases her eye drops at [...]
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