Catalogs take time to develop. Large annual catalogs are often in production 12 to 18 months prior to printing. The product mix, then, is somewhat risky because product packaging and pricing can change during this long lead time. Even the actual product can change during the gap between initial planning and printing, and new product […]
Online stores use the following six basic component webpages in their store design:
Home page
Category pages
Sub-category pages
Product detail pages
Informational content pages
Checkout page
Category Pages—”The Aisles”
A main category link off the home page brings the shopper to a main category page or “aisle.” These e-aisles collect similar products together—such as dresses, printers, or shoes.
Online stores use the following six basic component webpages in their store design:
Home page
Category pages
Sub-category pages
Product detail pages
Informational content pages
Checkout page
Another essential merchandising technique is to make recommendations to customers and to help them select products. To be relevant, this must be more than providing spec sheets that they study and compare. As mentioned previously, customers look to the merchants for recommendations. Online, products are promoted when they are new or if there are special […]
One of the most important goals in website design is to ensure that customers can easily and intuitively navigate a website. The closer the experience is to being a “no brainer,” closer it is to a good, customer-centric design.
Operating a website is like operating a car. The controls of a car are its buttons, knobs, […]
