How we choose, internalize, process, and store information has an effect on how we learn and use information. Customers ultimately make purchase decisions based on bits of information. People select the information they deem important or relevant and ignore the rest. Then the information is simplified and stored in the brain. We transform concepts as […]
A customer’s first purchase begins a cycle of sales opportunities. This cycle is the Lifetime Customer Value (LCV), and it is core to an ongoing customer relationship. Cultivating the most valuable customers and measuring their potential sales over time delivers the relative value of their lifetime worth.
Using the LCV as a benchmark, you can determine […]
How many customers can you afford not to attract, and how many current customers can you afford to lose to a competitor? Websites that are designed with a consumer-centric focus attract and retain customers better than those that are database driven. Business profitability depends on customer attraction and loyalty. Marketing experts express it in terms […]
Truly understanding your customers means determining their preferences and capturing, at a moment in time, their emotional responses to any given number of stimuli. Even though some customers believe they shop analytically, every shopper is influenced by the shopping environment. In fact, many decisions the customer makes are emotional. Preferences and opinions are the result […]
Many websites have products that people can’t find. It is clear that a big gap exists between how online stores are organized and how customers want to shop for products. This results in unsuccessful searches and abandoned shopping carts. Shoppers give up when they can’t find, what they are looking for easily and quickly.
Most websites […]
E-commerce is moving into a new era, a renewal of consumer faith in this evolving channel. This channel is also moving into a reawakening of the need for customer-focused practices and considerations to survive and thrive in the new marketplace.
Fulfilling customer expectations, providing product value, and applying excellent usability engineering factors all contribute to a […]
Markets and customers affect website organization, design, and navigation models. The blurring of channels and complexity of choices makes it a science to match up the right sales channel with the right market for the right customer. Channels are still evolving, but niche websites make it possible to target customers with specific products.
The marketplace and […]
