Given that price comparison sites can supply reliable, branded services and products potentially at the lowest available prices, why do you think that their growth has been relatively slow?
PROMOTION
`Promotion‘ is equivalent to Communication in the 4Cs. First thoughts on promoting the e-Business must be that it is unnecessary — the business can rely on its […]
In the 1990s, online brands evolved with amazing speed. Yahoo! took just five years to become a global brand, whereas Coca-Cola took fifty. Now that the online market has matured, the degree of clutter means that brands find it harder to stand out from the crowd. In addition, the anonymity of the Internet medium me […]
Translations
Thai dry cleaner: ‘Drop your trousers here for best results.’
Sign in a Hong Kong tailor: ‘Ladies may have a fit upstairs.’
Moscow guide to a Russian Orthodox monastery: ‘You are welcome to visit the cemetery where famous Russian and Soviet composers, artists and writers are buried daily, except Thursdays.
Spanish sports shop called ‘The Athlete’s Foot’.
French dress […]
Dell’s online support offerings extend the company’s unique direct relationship with is customers. Intuitive, comprehensive and customized, these offerings include Dell Online Knowledge Base, the ‘Ask Dudley’ area, file library downloads and an entire suite of customized capabilities based on system service tags. By entering a systems service tag number, customers can get support information […]
Dell, based in Round Rock, Texas, sells its products and services in more than 140 countries to customers ranging from major corporations, government agencies, medical and educational institutions, to small businesses and individuals. The firm employs 36,500 people from offices in thirty-four different countries. Dell is commonly quoted as one of the success stories of […]
