As the reach of the information superhighway grows, assumptions about equal access to its benefits are increasingly made. These range from the expectation that students have used email and surfed the Internet, to claims that the Internet overcomes global disparities between more and lesser economically developed countries. Companies from all over the world can compete […]
Many well-established companies are using the Internet as an additional channel to reinforce brand awareness rather than focus on transactional e-Commerce capabilities. Migrating existing brand names from the real world into the virtual one is the simplest and most common approach. The best chances of success are those companies with strong, established brands, such as, […]
Various Internet access mechanisms have been developed over the past few years. At this early stage, companies need to address a number of challenges when considering the development of multi-channel strategies that allow customers to access online content from a range of devices:
The extent to which they should invest in these relatively untried technologies, with […]
