The long-anticipated 3G technology will offer far more scope for creative advertising than the small black and white text-only screens that have dominated the market until recently.
It seems to be commonly accepted that busy professional people do not want their important business interrupted by marketing messages on their mobile phones. However, we all at least […]
TEN STRATEGIC OPTIONS FOR RETAILERS - IN ORDER OF INCREASING COMMITMENT TO E- RETAILING
No e-Retail operations
Information only
Export
Incorporate into existing business
Add another channel
Set up a separate business
Pursue all fronts
Mixed system
Best of both worlds
e-Retail only
Export
How important is e-Retailing for various classes of products? Which high street retailers are going to be most affected by the growth of e-Shopping? Can some products be sold just as effectively by e-Retail as by conventional retail? Are some products unsuitable for e-Retailing? Michael de Kare-Silver has developed the `ES‘ (e-Shopping) test aimed at […]
