Posted by arlene
Go Beyond Old-Style Purist Approaches To Attending To Usability
Standard recipes of attending to “usability” will often be inadequate to specific organizations, projects and contexts. Plus, some of our most valuable work extends beyond usability — including using customer-centered activities early so that we contribute to business strategy and plans, and extending concept and design research […]
Posted by arlene
However, QUALCOMM is not universally admired in its industry; some of its current and prospective clients view its licensing fees as akin to highway robbery. But the disdain and fear it incites is nowhere near that provoked by a little-known company called Gemstar, which recently merged with TV Guide and threatens to become a giant […]
Posted by arlene
The fourth strategy aimed at delegators concentrates on a function close to many a company’s corporate soul: research and development. Especially in high-tech fields, companies that delegate their innovation are staking their future on the inspiration of people outside the company whose expertise lies in creating new ideas. But to keep R&D in house or […]
