Aqua Studio
Aqua Studio is a flourishing, one city web design firm founded and staffed with seasoned professionals, many of whom had left larger consultancies. Aqua Studio focused on design excellence and found a niche working on boutique projects under the radar of larger global web services firms. Aqua Studio weathered the economic downturn in part […]
It has been a wild ride in the world of the web from boom, where business models and profitability didn’t matter, to bust, where the opposite became true very quickly. During the late 1990s boom, e-business user experience was championed almost exclusively by a small number of brand and design visionaries. With the downturn, usability […]
In the wild world of digital business, collaboration with peers and clients has been critical to our success. Unlike some who have argued to the contrary, attending to user needs and desires must be the responsibility of all team members, not just a subset. Ownership of all components of the process should not be equally […]
Within four digital business service firms and a digital startup, we have found that our work has included traditional usability projects but has often gone beyond those boundaries. We have contributed to strategy, design and technology projects where usability is not important at all. If usability is understood as standardized interfaces, ease of learning, or […]
