The E-wallet Wars
Shoppers wanting to get their caffeine fix online at www.starbucks.com now have only one path to take when they pay for their beans. If they are already registered with Passport, Microsoft’s new identity-verification program, they can use it to complete their purchase. If not, they are directed to a site where they can […]
Codes of conduct
Computer Professionals for Social Responsibility (1996) suggest that:
Each employer should provide and act on clear policies regarding the privacy implications of the computing resources used in the workplace. The policies should explicitly describe:
Acceptable use of electronic mail and computer resources, including personal use;
Practices that may be used to enforce these policies, such as […]
Privacy
Privacy policies
In recognition of the increasingly strategic importance of privacy issues, in December 2000 IBM announced a new senior management position: Chief Privacy Officer. The company followed this appointment up in November 2001 with a large research initiative on privacy and the formation of an advisory body consisting of public- and private-sector representatives from a […]
We will now consider more specifically the benefits and drawbacks of ethics to online marketing:
Ethical benefits
Online marketing has the potential to remove prejudice and barriers, as transactions are carried out via disembodied computer screens.
The lack of need for a physical presence in a particular place allows the inclusion of people whose physical needs make working […]
User experience modelling activities within XMod fall into five categories:
• Thought leadership. Activities may involve developing point-of-view statements for industries, or user-centred strategy and design expertise to clients and internal teams.
Research, analysis, and model-building. )(Modelers may conduct field research in stores, homes, offices, on the street, etc., gathering experience data by observing and interviewing people […]
The focus of the HCI intervention described in this chapter was the DISCOVER project. This project comprised a tight, well focused consortium of end-users and software developers and had as its aim the development, deployment and evaluation of a collaborative virtual environment (CVE)- based training environment. The rationale for the project was essentially two-fold: first, […]
XMod’s CXO observes that the Internet “raises the stakes” for user-centred design. “To manage complexity, we use a lot of socially constructed systems. I think the next big phase of user-centred design is giving people access to and confidence in those systems.”
An example might be someone looking for medical information on the Internet. “In early […]
IntElegant’s CXO co-founded En Vivo, which IntElegant acquired in 1999. He described En Vivo as a “research and development consultancy for understanding experience, and turning that into a basis for product, service, and communication development.” En Vivo worked closely with new-product design groups at client companies, many from the package goods, appliance, and automotive industries. […]
