You can see that the options in text e-mails are limited. However, in HTML e-mails there is much more scope for emphasis - which is perhaps one of the reasons why, in many markets, HTML e-mails receive higher response rates. With HTML we can use the options for text e-mails listed above, but also:
text formatting […]
Question 1: Does your copy excite?
You have a great offer, but have you supported the offer by writing enthusiastically to appeal to the reader’s emotions?
For the consumers, you are offering riches, dreams and experiences — does the copy effectively communicate how your offer will improve their life?
For business people you are offering time, knowledge and […]
At a simple level, there are four main requirements or tasks involved with managing e-mail campaigns and e-newsletters:
Creating the content
Managing the list
Broadcasting the message
Tracking and reporting the results.
You should assess potential e-mail management systems against detailed criteria in these four areas.
1. Creating the content
Producing creative requires software to construct the HTML and text versions of […]
