An important part of your e-mail marketing strategy is the development of a resourcing strategy. This involves identifying the best partners for helping to develop and broadcast campaigns, and manage your lists. This can be a complex decision, since different suppliers will often be selected for different aspects of e-mail marketing. You may decide that [...]
These approaches seek to prove the sender of the e-mail is legitimate — that senders are who they say they are. The SMTP standard used for e-mail allows any computer user to send e-mail claiming to be from anyone, so its easy for spammers to send e-mails from forged addresses. Authentication uses different methods, which [...]
It might be thought that deciding between whether to broadcast HTML e-mail or text formats in an e-mail campaign is straightforward. After all, as marketers, we believe that the visual design, imagery and branding associated with an HTML e-mail is likely to engage with our audience better than simple plain text. Indeed, tests performed by [...]
94% E-mails that intend to trick me into opening them
90% E-mails from senders who are unknown to me
90% E-mails of an offensive subject matter E-mails from a company I have permission with offline but no permission online
57% E-mails from a company I have done business with but that come too frequently
49% E-mails that I gave [...]
© 2010 Living the Web 2.0. Valid xhtml
|
Entries
|
Comments
|
BlogTells Blog Hosting 
