Electronic Commerce Avoiding Icky Sticky continue…
website hosting, free website builder, domain registration, internet advertising
- July 31st
- 1 Comment
website hosting, free website builder, domain registration, internet advertising
It is important to make sure that the e-customer spends as long as possible at your site without him ever deciding that his time has been wasted. This means that the process must be efficient but strewn along its path must be as many distractions as possible.
You should be quite happy if he hangs around […]
Come on! Give the e-customer what he wants and stop messing him about. There is nothing very enjoyable about spending money on stuff that isn’t quite right because he can’t buy it the way he wants it.
Personalization
Personalization should mean exactly that. It must take the scope of `personal’ marketing beyond a glorified mailshot that proves […]
Sending irrelevant and poorly targeted email to customers is costly, not in offline terms of paper, printing, and postage, but in terms of something even more valuable: Every customer who disengages from an email marketing program is a lost opportunity to realize value from that customer in the future. If the customer disengages completely, the […]
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When I started covering the advertising business nearly thirty-five years ago, the media-buying function was firmly ensconced in the agencies. Although the media department was responsible for generating virtually all of the agency’s revenues, its responsibilities were relegated to newcomers in the business, young people right out of college, or women who had moved up […]
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Having a unique identifier (UID) to identify a customer across multiple databases is an important—and frequently overlooked—concept. In the traditional world of direct marketing, a combination of name and address, and sometimes telephone number, is normally used to uniquely identify each customer. But because of the likelihood of misspelling names and transposing numbers, this approach […]
Because member and customer data are among the most valuable assets your company has, guaranteeing their security and integrity is critical. Customers want to be sure that information about their preferences and behavior will remain private and won’t end up in the wrong hands. If you can’t give your customers that assurance or control who […]
