Posted by arlene

Having a unique identifier (UID) to identify a customer across multiple databases is an important—and frequently overlooked—concept. In the traditional world of direct marketing, a combination of name and address, and sometimes telephone number, is normally used to uniquely identify each customer. But because of the likelihood of misspelling names and transposing numbers, this approach […]

Posted by arlene

Because member and customer data are among the most valuable assets your company has, guaranteeing their security and integrity is critical. Customers want to be sure that information about their preferences and behavior will remain private and won’t end up in the wrong hands. If you can’t give your customers that assurance or control who […]