Posted by arlene
Sending irrelevant and poorly targeted email to customers is costly, not in offline terms of paper, printing, and postage, but in terms of something even more valuable: Every customer who disengages from an email marketing program is a lost opportunity to realize value from that customer in the future. If the customer disengages completely, the [...]
Posted by arlene
fonts, free stock, ads, affiliate, computer hardware, pc tools, software
- July 29th
- Filed under: Companies, Database, Font, Graphics, IBM, Layouts, Microsoft, Programming, Search Engine, Security, Sites, Templates, Web Hosting, Widget
Posted by arlene
When I started covering the advertising business nearly thirty-five years ago, the media-buying function was firmly ensconced in the agencies. Although the media department was responsible for generating virtually all of the agency’s revenues, its responsibilities were relegated to newcomers in the business, young people right out of college, or women who had moved up [...]
