Living the Web 2.0

Posted by arlene

Internet Surveys
While there is a mass of online surveys on the World Wide Web,’ there is still little published research on the factors that influence participants’ responses in Internet-administered surveys. As noted above, most empirical investigations of Internet survey methodology to date have appeared in market research journals (such as The International Journal of Market [...]

Posted by arlene

Website Design Issues
There is a mass of information on factors involved in survey methodology in the context of traditional approaches. At this stage in the development of Web-based surveys, there is very little published research on the factors that will influence design decisions, such as factors affecting response rate, response bias, non-response bias, sincerity of [...]