Create and acquire compelling content
To add value to announcement newsletters and make content-driven newsletters appealing, you must offer your newsletter subscribers something of real interest — tips, specials, intriguing content, and so on. Make the subject line of the newsletter concise but also intriguing. In the subject line, indicate what benefit the newsletter has for [...]
E-mail is the most popular application on the Internet. More people want e-mail than want access to the Web. E-mail packs real power, both as a communications medium and a promotional tool. You can prompt users to pop in to your site frequently by delivering to them regular, compelling e-mail newsletters filled with juicy teasers, [...]
Like real-world gambling casinos, Web sites often work best when they have many entry points, lots for users to do, and as few exit points as possible. (This last item is quite different from providing newsletter subscribers with a way to unsubscribe. In that case, an exit point is comforting to the user and inspires [...]
Understand types of ad buys
Buying ad space is an art unto itself. You can do it yourself or hire a savvy media buyer to do the job for you. Hiring someone else (assuming this person is a real pro) has the advantage that he or she already knows the terrain and can smush together several [...]
A banner ad is a graphic advertisement, usually in the form of a GIF image, that appears on a Web site and is linked to a page on the advertiser’s site. Most banner ads measure 468 pixels wide by 60 pixels long and appear at the top of a page. Much smaller versions of banner [...]
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