Among the companies getting the greatest number of hits from new users are companies with their sites listed within Web browser programs. What we’re referring to is sites that are easily accessible from pull-down menus of browsers, hot bars, or preset bookmarks.
Of the many strategies put forward to increase traffic to your Web site, Web sponsorship, or buying ad space on someone else’s Web site, is one of the easiest and most effective.
When you build a Web site, you construct an island. Forget the Information Superhighway analogy. The Web isn’t a stretch of road lined with sites that everyone notices. The Web is much more like a vast ocean of information—an ocean with very few navigational tools. The success of your site depends on your ability to [...]
If Web pages are the meat and potatoes of your site, interactive applications and other Web enhancements must be the gravy. Interactive Web applications add flavor and character to your site that you could never achieve with a typical static Web page. The proper design of interactive applications requires the skills of a seasoned Web [...]
Although including eye-catching, dynamic graphics on your Web site is paramount, keep in mind some technical issues as you plan and design these visual aspects.
First, remember that the Web is very dynamic. A wide variety of browsers, computers, and monitors will be looking at your site and images.
How your business approaches Web marketing depends largely on what you want to accomplish with the project. You can spend a ton of money establishing an impressive site with lots of features, but if all you’re after is a corporate presence, you’ll probably be wasting your resources. On the other hand, if you pinch every [...]
In the electronic world of the Web, content publishing is never set in the proverbial stone. This dynamic factor of the Web sets it apart from all other types of media. Comparing the Web to a print piece— say, a tri-fold brochure—is like comparing a hummingbird to a snail.
You may think this next section is somewhat out of place titled “The Internet and the Law”—we’re going to talk about much more than the legalities of international trade. If you are new to international (or even interstate) commerce, you should consult with an attorney before exploiting these new markets. There are some issues you [...]
As a businessperson, there’s probably nothing in the world that gets your knickers in a twist like the thought of paying more taxes. As you prepare to put your Web marketing plan into action, you might wonder, are there any tax surprises waiting for you online? Do you have any special tax obligations from on-line [...]
What to do if the hackers get in
In spite of all your efforts, a hacker may still manage to break into your system. When this happens, you must first assess the damage. Hackers often break into a system just to prove they can do it, and they may not cause any serious trouble or steal [...]
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