Just because you are setting up an online business you should not neglect other more established marketing tools. As well as branding all your marketing materials with your new e-business references, you should consider more traditional PR techniques to get your Web site noticed.
Marketing by sending e-mail messages is the fastest-growing Internet marketing activity and certainly one of the most efficient. Current average click-through rates in the United States are about 12 per cent, with sales in some sectors running at 2.5 per cent, which is certainly higher than traditional direct marketing. The incidence of sending inappropriate e-mail [...]
If banner advertising is the most effective type of advertising, why not consider reciprocal links where you approach another site owner and swap banner ads with a linking capability? You could share any revenue generated from either site so that the arrangement is not one- sided. The tools mentioned above should help you determine how [...]
A German Internet company recently analysed the business impact of Internet banner advertising, looking at the behaviour of 500 Internet users in the UK, Germany, France, Sweden and Spain. In most cases banner advertising was perceived to have good informational value and to be an easy way to get access to the advertiser’s Web site.
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