Living the Web 2.0

Posted by arlene

Follow these precautions to avoid hooking up with a cyberstalker in a chat room:

Posted by arlene

Various e-mail providers offer an instant messaging service that allows members to talk to each other when they are online. This can be great fun—just ask my friends who constantly harassed me—but it also can attract unwanted communication from outside your circle of friends.

Posted by arlene

We all have heard of and probably used one of the many IM applications like these (data marked with an asterisk is based on information from Lehman Brothers, comScore Media Metrix):

Posted by arlene

While the internet may have many business applications, most business owners will limit their use of the Internet to their company Web site.
Here are some recognizable companies whose online ventures have paid off:
Large retailers from Macy’s to Service Merchandise to Lands’ End, right down to the smallest Web-only specialty store, are publishing catalogues and making [...]

Posted by arlene

Of the many strategies put forward to increase traffic to your Web site, Web sponsorship, or buying ad space on someone else’s Web site, is one of the easiest and most effective.

Posted by arlene

Included among the larger grouping of search sites are three types: search engines, directories, and portals. They all compile information about Web sites and make that information searchable by users. How they do it differs.
But in all cases, when a user conducts a search, the results that are returned appear in a list. The list [...]

Posted by arlene

Registering your site at the major search engines is your first and most important step in marketing your Web store. Although there are hundreds and hundreds of search engines, directories, and yellow pages that you can register your site with, you should register your site first with these major search engines.

Posted by arlene

domain address, software, email, internet, research,

Posted by arlene

domain hosting, Website builder, web design, software, Website templates, web hosting, web, computer hardware

Posted by arlene

Although based on the simple BOOTP protocol, the DHCP protocol client/server exchange is a little more complicated. Both sides communicate using a set of messages, as listed here:

DHCPDISCOVER—The client broadcasts this message to locate DHCP servers.
DHCPOFFER—The server uses this message type to offer a set of configuration parameters to the client.
DHCPREQUEST—A client can use this [...]

Posted by arlene

Similar to BOOTP, DHCP uses a request/reply mechanism, and the packet format is almost the same for both to provide for backward compatibility. The layout of the packet used by DHCP looks very much like the layout of the BOOTP packet, with a few exceptions. The first 11 fields are the same. However, the last [...]

Posted by arlene

Many small- to medium-sized networks use the router that provides Internet access as a DHCP server, using it to provide network addresses to client PCs. Configuring a router to act as a DHCP server is not difficult (most routers are configured to provide IP addresses by default), but you should be familiar with the process [...]

Posted by arlene

Next the wizard asks you where the database files for the Active Directory should be stored. It is suggested that you put these files on a disk other than the one that holds the operating system. This increases performance, because both the operating system and the Active Directory, in a larger network, will probably be [...]

Posted by arlene

Okay, it’s time to illustrate how the AD installation process works under Windows Server 2003. The example here is based on the Enterprise edition, but the process is similar for all other Windows Server 2003 variants (except for the web edition). To install the Active Directory on Windows Server 2003, follow these steps:

The first window [...]

Posted by arlene

Mobile technologies are not new; it has been possible for many years to access the Internet for e-mail using a laptop connected via a modem. With the ongoing convergence of devices, we are now seeing a range of hybrid devices combining PDA features such as calendar, address list, task list and office tools with phone [...]

Posted by arlene

These approaches seek to prove the sender of the e-mail is legitimate — that senders are who they say they are. The SMTP standard used for e-mail allows any computer user to send e-mail claiming to be from anyone, so its easy for spammers to send e-mails from forged addresses. Authentication uses different methods, which [...]

Posted by arlene

You can see that the options in text e-mails are limited. However, in HTML e-mails there is much more scope for emphasis – which is perhaps one of the reasons why, in many markets, HTML e-mails receive higher response rates. With HTML we can use the options for text e-mails listed above, but also:

text formatting [...]

Posted by arlene

Blacklists are lists of known spammers, such as those reported to Spamhaus Project (www. spamhaus.com) or SpamCop (www.spamcop.net). If a recipient is on the blacklist, it is deleted or put in the junk-mail folder. Blacklists are often used in conjunction with filters to block e-mails. One of the most widely used systems is that developed [...]

Posted by arlene

We will examine the arguments for and against global branding. The decision whether to standardize or adapt the brand by varying the marketing mix elements is a major one for any organization operating outside its home environment. Standardization through global branding allows the organization to maintain a consistent image and identity throughout the world. It [...]

Posted by arlene

In the 1990s, online brands evolved with amazing speed. Yahoo! took just five years to become a global brand, whereas Coca-Cola took fifty. Now that the online market has matured, the degree of clutter means that brands find it harder to stand out from the crowd. In addition, the anonymity of the Internet medium me [...]