The online store is a hybrid with traditional influences. An online store is neither a typical catalog nor a retail store. It’s a combination of both—plus added technology brings the capability to present products in brand new ways. The online store has evolved into its own organism and the following five factors are part of [...]
The following two examples show how we combined and modified many of the traditional product usability engineering methodologies to meet specific needs of online customer-centered navigation models.
The first example shows the methods employed to develop a successful navigation model or the customer while selecting products from a vending machine. Because this type of selection is [...]
This second part of the shopping model program leveraged from each of the methods of traditional user lab testing. Because it used real customers, it measured usability. Many companies study just the “store” and not how the customer interacts with it. This hybrid method encouraged customers to verbalize their thoughts as they went through the [...]
With the race to get onto the Internet, most businesses focused on getting there as quickly as possible. They staked claims to cyber-assets by creating online stores. The Internet new creation and, in their haste, many stores took a “Frankenstein” approach. They pieced ore together with whatever parts were readily [...]
